Supply chain optimization has become a huge market differentiator in the omni-channel world. However, Amazon’s innovation around the supply chain has raised consumer expectations, putting pressure on all other eCommerce players.
Research shows that 92% of companies want to use mobility to make their supply chains more event-driven, promote warehouse and transportation efficiency, and make omnichannel fulfillment more profitable.
Having the right product, in the right place, at the right time and the right price in retail, is one of the oldest and greatest challenges retailers and brands face. The logistical complexity of this problem is magnified when we consider that retailers must address this issue in an omnichannel environment where consumers expect the physical and digital worlds to be seamlessly integrated.
An omnichannel marketing experience is a bit of a contradiction for some because it is often spoken of as a short-term tactic, while its name is implicitly about having a constant omnipresence over the targeted customer.
A recent study by Transparency Market Research (TMR) has detected that government initiatives to improve infrastructure across several emerging economies is the primary factor that is augmenting the demand in the global third party logistics (3PL) market.
The global Third Party Logistics (3PL) market is expected to reach USD 1.24 trillion by 2025, according to a new report by Grand View Research, Inc. The increasing outsourced-logistics functions availed by middle market companies to address their logistics challenges, are expected to positively impact the industry growth.
Aided by technology and accustomed to instant connections, consumers are craving an omnichannel experience when they’re shopping. Omnichannel means the holistic way that a brand’s channels and touch points interact with a customer. It boils down to a cohesive, continuous, and seamless experience across all channels — no matter the way a consumer connects with a brand.