Disruption in alternative asset management reaches tipping point

Written By: Jen Neville
November 5, 2018

asset management hedge funds

Market conditions and changing investor preferences are creating new challenges for hedge fund managers' capital raising ambitions. These conditions are also enabling private equity and other alternatives to gain favor with investors, according to a Global Hedge Fund Survey by EY.

The annual survey found that 20% of investors plan to decrease allocations to hedge funds in 2018, which continues a multi-year trend of slowing allocation appetite for hedge fund products. Conversely, private equity managers are seeing heightened interest in their products. A third of investors (34%) plan increased allocations to private equity, while only 9% foresee decreases in allocations in the next three years.

Natalie Deak Jaros, EY Global Hedge Fund Services Co-leader, stated: "Alternative asset managers are grappling with a whirlwind of changes, and they can either act now to address industry disruptions – ranging from technological innovation to products and competition from new players – or admit defeat and lose competitive market share. In order for alternatives to stay ahead, they need to appease investor demand for customization, implement technology that augments investment decisions, and hire the proper talent to both manage technology and bring outside thinking to the traditional financial services mindset."

New products result in blurred lines as firms address investor demand for customization and nontraditional portfolio exposures

As investors demand more customized products and outcome-oriented solutions, hedge fund and private equity managers find themselves in increased competition as each is increasingly tapping into investor desire for nontraditional offerings such as private credit, real estate and real assets. The diversification of product offerings is directly resulting in convergence as managers across all strategies develop expertise and are branching out to a variety of alternative offerings.

Alternative asset managers are grappling with increased investor demand for more involvement in their investments as well. Allocators increasingly want to be more active partners with their managers and have a voice on investment decisions and operational matters. More than one-third of investors plan to increase this behavior as "active LPs," and 32% say they will increasingly build out investment capabilities to replicate the strategy internally without the assistance of a third-party external manager.

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Associated with the trend of investors becoming more active partners with their managers is a demand that product offerings be tailored to investors' needs. Hedge funds are responding to increasing investor demand for customization by increasing or planning to increase the number of separately managed accounts and funds of one they offer. Over a third of hedge funds offer, or plan to offer, funds or SMAs with tailored investment portfolios for specific investors. These products appease investor demands, but create operational headaches for alternative asset managers.

Artificial intelligence and alternative data shake up the front office for hedge funds, but private equity firms trail in their adoption rate

Hedge fund managers are embracing AI at a rapid pace in the front office. Quantitative managers have been on the forefront of this technology for years, but managers of all strategies are now building capabilities and taking advantage of next-generation trading systems and tools. Nearly three times as many hedge fund managers are using AI compared to last year (29% vs 10%). Similarly, 31% of hedge managers are exploring AI and have plans to implement the technology, compared to just 17% last year.

The story is the same for next-generation data, as 70% of hedge fund managers are using, or expect to use alternative data within their investment process. The use of nontraditional data and/or AI is viewed by managers as an opportunity to enhance their investment process and differentiate themselves in a crowded, competitive landscape.

Dave Racich, EY Global Hedge Fund Services Co-leader, commented: "Not only do managers clearly see the benefit of AI and alternative data in helping them gain a competitive edge, but investors are actively seeking out managers that are exploring new innovations to deliver alpha. Not long ago we were only talking about quantitative managers utilizing these techniques; however, we continue to see increased adoption and use cases across all strategies."

The AI adoption rate among private equity firms is much lower, with three quarters of respondents indicating they don't use AI and have no intention to do so. While the business case for these technologies might not be apparent yet in private equity, once adoption increases, it could spread rapidly as it has with hedge funds. Larger private equity managers offer a possible glimpse into the near future: many of them are investing in big data to help identify investment opportunities while providing analysis into pricing trends that guide buyout negotiations.

In the back and middle office, both hedge funds and private equity continue to invest in technology solutions. Both see value in leveraging technology for middle-office functions, including treasury as well as compliance and regulatory reporting.  However, the sophistication of the technology investments is more pronounced with hedge fund managers who are ahead in using AI and robotics to automate a variety of processes.  Thirty-four percent of hedge fund managers indicated they have made back-office investments in robotics, which are resulting in more timely and accurate reporting.  This compares to only 1% of private equity managers who reported using this technology.


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