The Top 100 Omnichannel Retailers of 2017

Press Release | Total Retail 

One hundred publicly traded retailers were ranked on their omnichannel efficiency by Total Retail. Each retailer was scored based on the omnichannel experiences they currently offer their customers.

“Today’s digitally-savvy consumers have raised the bar when it comes to seamless omnichannel retail experiences,” says Melissa Campanelli, editor-in-chief/content director of Total Retail. “Retailers that can’t meet the omnichannel expectations of their customers won’t survive. It’s as simple as that. This report will help retailers see how they compare with their competitors in terms of omnichannel strategy, as well as help them deliver on the demands of their customers.”

Several key findings were extracted from the report. DSW, UGG, Urban Outfitters, and Zumiez topped the rankings, each earning the maximum score of 100 points. Surprisingly, only 37 percent of retailers analyzed provide buy online, pick up in-store capabilities. Additionally, just 50 percent of the retailers provide shoppers insight into in-store product visibility on their e-commerce sites. However, 83 percent of retailers do have a shared cart between mobile and desktop. And another positive, 86 percent of retailers enable customers to return items across channels.In addition to the top 100 ranking, the four companies that tied for first place were profiled. This report serves as a blueprint for retailers on how to deliver the seamless, quick and enjoyable experiences that consumers now demand. Furthermore, retailers can also utilize the data to benchmark themselves against their competition.

To see the complete rankings and view Total Retail’s Top 100 Omnichannel Retailers report, visit:

About Total Retail
Total Retail is the go-to source for retail executives looking for the latest news and analysis on the retail industry. Featuring a quarterly print magazine, daily e-newsletter (Total Retail Report), daily-updated website, podcast channel, virtual and in-person events, and research reports, Total Retail offer retail executives the information they need to do their jobs more effectively and grow their professional careers. For more information visit

This article is an edited version of the Total Retail press release from PR Newswire. 

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