By: Port Logistics Group
Everyone recognizes that the retail industry is in the midst of a phenomenal transition driven by always-on digital consumers who are molding the shopping experience to fit their lifestyles. They expect speed, convenience, multiple product choices and ease of use. They want to shop whenever, wherever and however they choose and demand fast delivery and no-hassle returns. And while they may not recognize it yet, they want all of this delivered in a seamless, consistent brand experience.